What’s the Best Way to Share Employee Benefit Packages?
At a recent Chamber Human Resources meeting, the conversation centered on a challenge many companies face but don’t always realize:
Employees often don’t fully understand the benefits their company provides.
Health insurance, mental health support, employer-paid taxes and retirement contributions. These are significant investments companies make in their people, yet many employees only look at one number, their take-home pay.
How do you share company benefits? Do your employees know what options they have? Do they understand the different options?
The Biggest Win: A Printed Benefit Package
One speaker held up a printed benefits packet and said simply, “This has been our biggest win.”
The reason was clear: it changed how employees understood their total compensation.
Many companies share benefits through online portals, PDFs, or QR codes. While those tools are convenient, the speaker found they weren’t enough on their own. Employees often skimmed the information, felt overwhelmed, or didn’t take the time to review it closely.
The printed benefits package created a different experience.
With a physical packet in hand, employees slowed down. They could read through each section, compare options side by side, and revisit the information as questions came up. Instead of seeing benefits as abstract or confusing, employees began to understand what each benefit covered, how it worked, and how it personally supported them and their families.
As a result, employees had greater clarity, asked better questions, and gained a deeper appreciation for the full value of the benefits their employer provided.
Turning Benefits Into Something Employees Look Forward To
Another key insight the speaker shared was the importance of intentionally designing the benefits packet to feel personal.
The company included photos of employees throughout the booklet. This simple choice changed how the packet was received. Instead of feeling like a policy document, it felt more like a yearbook.
Employees naturally flipped through every page looking for themselves and their coworkers. As they did, they read the benefits information along the way. What is often viewed as dry, confusing, or easy to ignore became something familiar, engaging, and even enjoyable.
When print is designed with intention, it doesn’t just inform, it invites people in.
A Powerful Recruiting Tool
The printed benefits package didn’t just support current employees, it also became a valuable recruiting asset.
When candidates could physically hold the packet, they quickly understood the full scope of what the company offered. Instead of vague descriptions or long web links, recruiters could clearly and confidently share the value of their benefits in a tangible way.
Presenting benefits in a clear manner, allows prospects know they are visiting with a company that really cares.
Digital + Print Works Better Together
Websites and online resources absolutely have their place. They’re easy to update and great for ongoing reference.
But the takeaway from the meeting was clear:
Print creates understanding.
A printed benefits package:
Encourages careful review
Makes complex information easier to digest
Starts conversations between employees and HR
Reinforces the value a company provides beyond a paycheck
Print Starts Conversations
When employees understand their benefits, they feel more informed, more appreciated, and more connected to their workplace.
A well-designed printed benefits package isn’t just paper, it’s a communication tool, a culture builder, and a reminder of the investment a company makes in its people.
If your goal is clarity, appreciation, and engagement, print is still one of the most effective ways to share your story.
Print starts conversations. And conversations build understanding.
Ready to Make your Message Clear?
Make your benefits a reason people stay and a reason they apply.
Turn your benefits into a clear, tangible story that supports retention and recruiting.
Talk with us about printing your benefits package.
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