Does Your Marketing Build Credibility? Can You Prove It?
Does your marketing build credibility with prospects?
How easy is it for someone to connect with you?
Do you actually know what’s working and what’s not?
These are the questions every marketer wrestles with. In a world overflowing with emails, ads, and notifications, standing out has never been harder.
That’s where direct mail marketing comes in.
The Problem: Digital Noise Is Drowning Out Your Message
Your prospects are overwhelmed. Inboxes are full. Ads are ignored. Attention spans are short.
Digital marketing alone often feels invisible and worse, untrustworthy.
You need a way to:
- Be remembered
- Build trust quickly
- Make it easy for prospects to take the next step
- Measure real engagement
The Solution: A Printed Card That Connects Print + Digital
A printed card does something digital can’t, it’s tangible.
When a prospect receives a mailed card, it feels like a handshake. A physical introduction. Something real they can hold, reread, and keep.
In fact, direct mail is held for an average of 17 days. That means your message doesn’t disappear after a few seconds it stays visible, gets reread, and keeps you top of mind.
Your card becomes a quiet salesperson working for you long after it arrives.
Make It Smarter with a Trackable QR Code
A printed card is powerful on its own but when you add a trackable QR code, it becomes measurable.
With a QR code, you can:
- Send prospects directly to your website, landing page, or email
- Remove challenges, no searching, no typing
- Know exactly who scanned and when
- Follow up with confidence instead of guessing
People understand QR codes. They use them daily. When you place the code prominently and pair it with a clear call to action
“Scan to learn more,” “Scan to schedule,” “Scan for your offer”.
This increase response.
You’re no longer hoping your marketing works. You’re seeing it happen.
Take It Further with USPS Informed Delivery
Now imagine this:
Your prospect sees your mail before it even arrives.
With USPS Informed Delivery, recipients preview their mail digitally through daily email notifications. Your printed card appears as a clickable image inside that email—linking directly to your website or landing page.
That means:
- Digital exposure before mailbox delivery
- A second touchpoint reinforcing your message
- Click tracking tied directly to your mail piece
- A seamless bridge between physical and digital marketing
Your prospect sees your brand online, then holds it in their hands. That’s powerful.
The Result: Credibility, Connection, and Clear ROI
So how effective is mail?
Very.
As digital fatigue grows, response rates for direct mail continue to rise. Printed cards slow people down. They get noticed. They get kept.
And when you combine:
- Printed cards
- Trackable QR codes
- USPS Informed Delivery
You gain visibility from mailbox to screen and the data to prove it.
You can track delivery, scans, clicks, and engagement, giving your sales and marketing teams a better way to follow up and build real relationships.
Your Simple Plan to Stand Out
- Create a clear, compelling printed card
- Add a trackable QR code with a strong call to action
- Pair it with USPS Informed Delivery
- Measure engagement and follow up with confidence
Ready to Make Your Mail Work Harder?
Your marketing should do more than look good—it should build trust, invite action, and deliver results you can measure.
Printed cards still work.
Smart mail works even better.
If you’re ready to create a direct mail campaign that connects print and digital—and actually shows ROI—we’re here to help you print, mail, and track every step of the way.
Let’s turn your next card into a conversation starter.
https://schreurprinting.com/services/mailing-and-direct-mail-services/